Film AlUla is a unique filming location in Saudi Arabia featuring some of the world’s most incredible landscapes supported by world-class filming infrastructure.

The project spanned both print and digital platforms, bringing together a distinctive campaign tagline, advertising for major industry publications, and a suite of event and digital assets.

For The White Cleaning Co, a premium house management company, I supported the rebrand to elevate and unify the brand across all touchpoints.

The project encompassed a refreshed visual identity, updated tone of voice, and a new website that reflects the company’s reputation for quality, trust, and attention to detail.

Exhibiting Ideas: A Graduate Design Show.

The projects exhibited at my graphic design graduate show represented a culmination of my creative and conceptual development.

Each piece explored different aspects of visual communication, from experimental typography to narrative-driven work, showcasing a commitment to both craft and critical thinking. The exhibition provided an opportunity to present my designs to a wider audience.

A passion project.

Motivated by the emotive storytelling and visual poetry of The Nettle Dress, I initiated a self-directed project to redesign and develop visuals for the film across print and social media.

A passion project.

Drawing inspiration from the energy and diversity of the BFI London Film Festival, I developed a visual campaign concept that explored how design can capture the vibrancy and cultural significance of contemporary cinema.

Exploring new ways to apply imagination and creativity in design.